WEBSITE PERFORMANCE AUDITS FOR SMALL BUSINESSES IN UPPER MICHIGAN
Your Website Might Be Costing You Customers
We audit your website to show exactly where it’s breaking and what’s costing you leads.
Is Your Website Generating Customers Or Losing Them?
We audit your website to show exactly where it’s breaking and what’s costing you customers.
Measured across performance, structure, visibility, and conversion.
Performance
If your website is slow, visitors leave before they see anything.
Load speed under 2.5 seconds
Mobile-first optimization
Clean, secure hosting
Structure
If visitors don’t understand your business immediately, they leave.
Defined value proposition
Strategic layout flow
Strong navigation
Visibility
If customers can’t find you online, your website doesn’t exist.
Local SEO foundation
Proper metadata
Analytics + tracking
Conversion
If your website doesn’t guide action, you get no leads.
Clear primary call-to-action
Conversion-focused copy
No dead-end sections
What Happens After the Audit
After your audit, you receive a clear breakdown of what is passing and what is failing across Performance, Structure, Visibility, and Conversion.
If your website passes, you have confirmation your site is performing correctly.
If your website fails, you will know exactly:
What is broken
Where you are losing customers
What needs to be fixed
From there, you can:
Fix the issues yourself
Or have Northernwood rebuild and optimize your site to meet performance standards